Logo Design

Lucky me!

It was my super lucky that my friend introduced me to one guy.He is a producer and now making a variety and travel TV show call 'TaLuyTamTai' or 'Let's adventure with Tai' which is going to be release in Thailand on Channel 5.

And here he wants an animation title sequence for the TV show, length 15 seconds. So I showed him my Storyboard and process which I prepared for Negotiated Project. The producer satisfied with it and decided to buy my work. By cut out the original storyboard from 20 sec. to 15 sec. And also change the main 4 characters to be the MC of the show. The MC is 'Tai Tanapon', the famous actor in Thailand. The producer wan to apply the MC drive the plane andFly through the various attractions, to meet the TV show Logo in the end. The duration of work, is only one month!

But from the latest experiment, how to transformed vector file to 3d object helped me sure that I could finish work on time!

Experiment!

After finished storyboard and completed all Pre-production.
I started to researched and found the technique to create vector file from Illustrator to be object 3d.

(http://forums.cgsociety.org/showthread.php?t=672815)

Save file vector, just as illustrator version 8 and import it into the Maya.

Save to Illustrator 8 only!!

Maya>Create>Adobe(R) Illustrator(R) Obejct….>Choose file>open

Picture from Illustrator (left) and Maya (right).

It has worked very well. I could Draft pictures of attraction and made it into 3d object very quickly.

Brief of 'Amazing Thailand Always Amaze You' From TAT

As you know there was a political crisis over the past several months. After the event stopped, I hope to make some advertising to promote the tourists to visit Thailand as before.

While I'm looking for the name for my animation, I found the news about the marketing plan by the TAT (Tourism Authority of Thailand), They are making the campaign 'Amazing Thailand

Always Amaze You'

The article said that TAT is providing a new campaign. The Aim is to recover the market we losses in this year. They also said that 'Model works to reinforce and extend recognition the campaign "Amazing Thailand: Always Amazes You", creating awareness through media widely throughout the world. Using contemporary media such as digital media.As a marketing tool. Penetrate directly to consumers.'

Ok it is a very appropriate topic! So, I walked into TAT and asked them for the brief and permission to use this name.

Here is the brief of the campaign 'Amazing Thailand Always Amaze You'

Concepts and forms of tourism marketing plan in Thailand 2554 'Amazing Thailand Always Amazed You'

Objective - To create an awareness of various and outstanding attractions in Thailand. Along with the unique culture and traditions. This would definitely impress foreign visitors and surely never forget.

Concept - The presentation of the foreign visitors impression on visiting Thailand. Full of memories and impression about Thailand by the various attractions, unique culture and traditions. All this made the tourists always recall Thailand.

References

References in term of concept/idea

The opener of AXN TV program 'Inside South Africa 2010' is the main inspiration for this work.

After I saw it, I thought immediately that I wanted to do some animation to promote my country too! This must be fun... be beautiful like this!

References in term of concept/idea

'PUB' TF1 Shorts-Second session by No Brain is a short animation that I like very much.
All objects are very lovely piece. The movements of the camera and animated are perfect.
I hesitate to divide my work into four series... to promote North,Central,South and Northeast parts of Thailand.
But If I do this I would need more time. And may not be complete in four months.

References in term of technique:

Of course, music video clumsy of fergie is one of my reference,

it is one of the best inspiration I needed to make for long time. It was fun and very lovely.

While the ads of Ford Focus is one of the most beautiful animation. I decide to use the style of paper craft as well

and will use this same texture style.

Brainstorming

I brainstormed my idea from the topic 'Advertising campaign promote tourism within Thailand'. I quickly wrote about everything that recalled in my brain. I think about the main concept, mood and tone and the techniques that related to 3d animation. I thought about the technique the adaptation movable pop-up in 3d animation which I saw in music video 'Clumsy' by Fergie for a long time. It such a fascinating technique for me at that time. And I thought I would try once but I have not enough knowledge. And now I have a basic knowledge of 3d modeling and animating. It is a good opportunity to learn more and try this technique in the negotiated project.

Then I made another brainstorming about Thailand.

What I remember is a lot of interesting places throughout the whole of Thailand...

When I was a young, before my father is sick. My family always traveled around Thailand,

to the northern mountains in winter, to the South Sea in summer. To patrol for the delicious food in the Northeast.

It was a great time!

Proposal for Negotiated Project

Proposal for Negotiated Project

Aim

- To create a 3d animated advertising campaign to

promote tourism within Thailand

Technique:

- Moveable pop-up in 3d animation

Learning outcome

- To improve the skills in 3d workflow: Pre-production, Shot-production and Post-production

- To improve skills in Modeling, texturing, lighting and experiment in animating in software Maya

- To explore, improve skills and experiment in technique moveable pop-up in 3d animation

- To learn more about the cinematography in 3d animation (Camera angles, use of lens,composition etc.)

- To learn about making music and sound effect

Deliverables

-Movie file high-definition size 1800X1012

- DVD in DVD box with a cover

Time Management

- July 2010 : Pre-production

- Aug-Sep 2010 : Shot-production

- October 2010 : Post-production