Brief of 'Amazing Thailand Always Amaze You' From TAT

As you know there was a political crisis over the past several months. After the event stopped, I hope to make some advertising to promote the tourists to visit Thailand as before.

While I'm looking for the name for my animation, I found the news about the marketing plan by the TAT (Tourism Authority of Thailand), They are making the campaign 'Amazing Thailand

Always Amaze You'

The article said that TAT is providing a new campaign. The Aim is to recover the market we losses in this year. They also said that 'Model works to reinforce and extend recognition the campaign "Amazing Thailand: Always Amazes You", creating awareness through media widely throughout the world. Using contemporary media such as digital media.As a marketing tool. Penetrate directly to consumers.'

Ok it is a very appropriate topic! So, I walked into TAT and asked them for the brief and permission to use this name.

Here is the brief of the campaign 'Amazing Thailand Always Amaze You'

Concepts and forms of tourism marketing plan in Thailand 2554 'Amazing Thailand Always Amazed You'

Objective - To create an awareness of various and outstanding attractions in Thailand. Along with the unique culture and traditions. This would definitely impress foreign visitors and surely never forget.

Concept - The presentation of the foreign visitors impression on visiting Thailand. Full of memories and impression about Thailand by the various attractions, unique culture and traditions. All this made the tourists always recall Thailand.